Adsensetips

Hi, I’d like to continue our previous nice talk about advertising. Just let me skip those useless words of introduction. I’m going to continue right now. First of all I’d like to face the issue of key words. In selecting key words for the ad you should draw attention typographical errors which might appear to my great regret. It goes without saying that they should be excluded in this case. A very large number of users do not know how to write some words and it can’t affect them as clients. Then there are very many people thinking that illiterate users are bad customers. But I’ve got another opinion of this matter. Use synonyms, because the majority of advertisers are advertised on a few key words without choosing a query.

By the way there are also negative keywords which should be taken into account certainly. In my experience, five minutes spent on the selection of negative keywords can reduce decrease the number of impressions of your ads. But of course the subject matter is heavily dependent on the query but nevertheless if it decreases the number of your ad shows it increases the ratio of clicks to impressions at the same time.

When you create ads always use text key words, preferably in the header, then think what they emphasize. By the way TV ads are highlighted in bold because this attracts more attention if they are in the title. Use such elements as “new”, “sales”, “discount”, “giving” and you’ll gain benefits from this, I really don’t doubt. Use unconventional methods, this is very important, because now many people work with contextual advertising. Many advertisers already know how to work with this kind of making cash. Therefore, if you experiment and involve some unconventional moves, it will only be good.

Always use target ads. Target ads can help you with only interested and determined users while letting casual guys go anywhere on the net. It’s also advisable to work with platforms. Many people have asked me whether a search engine traffic is better than a theme one or not. I can say that, in my opinion all kinds of traffic can be good especially if you know how to use it for your sake. You can always split the cost of search traffic and search for a thematic one paying large sums of money, fighting for the good seats. It’s your choice indeed. In this situation you can have enough space to maneuver. By the way you need to estimate a possible effectiveness of your advertising campaign in advance of course. This prediction will be useful for you. This should be done in order to correct possible mistakes before starting the campaign. I hope you’ll be lucky with your advertising campaign.