Adsensetips

This article is for beginners in the sphere of advertising , for people who are just beginning to engage in contextual advertising or are interested in it and they haven’t decided yet to take up the case or not. From my point of view this article will be also interesting for professionals who have long worked with contextual advertising because they can have an excellent opportunity to brush up their knowledge or even learn something new.

To begin with let’s define what contextual advertising means. Contextual advertising is advertising that appears only on the user’s request in response to a user’s query and contextually targeted ads in connection with his interests. In fact there are several kinds of contextual advertising. First of all I’d like to mention search engine advertising. It’s closely connected with search traffic as you might have guessed. To say simply it is that advertising appearing in search engines. I don’t doubt that you know for sure that Google is the most popular search engine all over the world. Even children know this evident fact. You can use this search engine for your sake by placing your contextual ads to pay for the transition. Secondly there is a context-sensitive advertising. This kind of advertising is displayed on the theme sites, depending on the topic of the page. For the last time more and more people select a so called behavioral technology. This means that it’s up to you as a user of the Internet to install various scripts depending on your interests. So in this case you can show only those ads you are really interested in. The third type of this advertising is banner advertising. Banners are displayed depending on the search query or according to the subject of the page.

In fact when working with contextual advertising one should take into account such stages as contents, advertising campaign, planning, creating and configuring and certainly assessment of efficiency. An advertiser can make a great mistake when working with an advertising company in all those stages mentioned above. These steps can be divided into three components. The first one is planning an advertising campaign, the second ones are creation and configuration, the third is assessment of effectiveness. A good advertiser will never miss any of those stages if he wants to save his money and get a good result. All these stages are equally important and all of them are the main key to your success.

As you can see contextual advertising is rather a promising kind of advertising and you can earn big money with it if you learn how to use it in the right way. As for the best contextual advertising I’d like to recommend you Google Adsesnse as the best variant among others. You can read about Google Adsense in other articles if you wish.