Wednesday, May 6, 2009

Construct a new website based on Adsense Proceeds Model

Construct a new website based on Adsense Proceeds Model.


By Shabbir Ahmad Kashf

Latest craze sweeping the webmaster world is creating 'Adsense Websites'. Webmasters are busy cranking out a number of websites aimed to earn entirely from Adsense, with few of them finding the success they hoped for. Creating Adsense Websites is a wonderful idea provided you play by the rules. or simply visit www.youradsenseprofits.com Creating spam my websites with hardly any content and a whole of links based on 'high-paying keywords' is more likely to get you banned from Google Adsense than earn you high profits you dreamed of.A small content website created on a specific theme with Adsense ads integrated properly into it, is the correct way to earn from this revenue model. How to logically create a new website based on Adsense Revenue Model is discussed here:1. Identify High-Paying KeywordsThe first step is to decide the theme of your website. Since you are creating a website entirely for Adsense, it might help if you first took time to find out the highest-paying keywords/ads. Advertisers bid for keywords on Google. Some keywords are very expensive and if ads for such keywords are displayed on your website, and clicked upon, your earnings may increase dramatically.For a list of High Paying Adsense Keywords> To do your own researchType in the desired keyword and the tool will tell you the highest bid on it.> If you have a Google Adwords Account, log in and use the tool for finding the bid rates for different keywords.Choose a topic which is fairly high-paying as well of your interest.2. Build an SEO Website with Useful ContentOnce you have chosen the theme topic, start building your website. Register a Domain Name, Set up a Web Hosting Account, choose a simple and fast loading layout for your website and add start adding content. Add at least 10 articles on the topic you have chosen. You can get the articles for free from an Articles Directory but it is best to put original content into an Adsense website. Write the articles yourself or Hire a Content Writer.Optimize all pages for Search Engines. Use Heading tags, proper titles and keyword-rich content. The more SE optimized your page, the more relevant will be the ads that are displayed.3. Integrate Adsense SeamlesslyAdd Adsense code to every article page. Take time and choose ad formats depending upon your website layout and integrate the ads seamlessly within the content on each page.Read more about integrating ads seamlessly in your website content at4. Increase Website TrafficYour website is now done and you need interested visitors to visit your website, read your content and click on your high-paying ads. Start promoting your website by submitting articles, using signature tags, link exchanges etc.A website visit www.guardadsense.com with useful articles and advice for webmasters on topics such as starting online business, setting up websites, marketing and promotion, increasing revenue and sales, search engine tips etc.

The Secret To Building A Website That Earns More Money.

The Secret To Building A Website That Earns More Money.

By Shabbir Ahmad Kashf

There is a secret to building a Google Adsense website that earns more than your competitors and gets you a lot of repeat website traffic. This article will discuss what this secret is plus reveal how you can find the highest paying Adwords keywords in just a few minutes.First off, why would you want to build content-rich websites? The short answer is "Because it keeps people on your site for awhile, it makes them come back, and they tell their friends about that site."But why? Well, for one thing, people will stay on a content-rich site because it takes awhile to read an article or two. Thus, while they're reading the material, their peripheral vision (off to the sides) notices little ads that happen to surround that articles.And if people start to realize that a certain site has good content that they like, and in particular, different content that constantly changes and is updated, then they'll check back to see what's new.The worst thing in the world to have is a stagnant website that never changes. People will visit it exactly twice-the first time to check it out, and the second one to see what's changed-and when they find out it hasn't changed, they most likely won't come back. Ever.What are Content-Rich Google Adsense Websites and Why Have One?A content-rich site is one that has lots of informative articles up at it, usually centered on a theme. Most sites can't quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners. Possible articles on that site would cover:How to figure out what kind of dog you wantWhere to get a dogHow to deal with a puppyLife stages of a dogHouse-training puppiesDog trainingWhat to feed dogsWhether to get more than one dogHow to socialize dogs with other dogs and with catsExercise needs of dogsTraining dogs to do tricksTreating fleasCommon dog ailments and when to go to the vetDog nutritionTaking your dog on a tripGetting a pet sitter or boarding your dog if you don't take him on a tripThe articles you'll want to have on your site should be short enough so that someone can read them in about 5 minutes. This means you want to stick to articles of 250 to 750 words, with 300 to 600 words optimal. To give you an idea, a single page in a published novel has about 300 words.Of course, your real purpose in putting up all these nice little short articles and changing them out frequently is not to just put information out into the world. It is to have a site that people will come back to so that they will see the Google AdSense ads, and click on them, and then you will get checks in the mail.


How to Start (or Start-over) Building Your Personal Brand

A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you. Are you a genius? An expert? Are you trustworthy? What do you represent? What do you stand for? What ideas and notions pop up as soon as someone hears your name?
If you’ve been around for a while you’ve probably already developed a personal brand. People recognize your name, what you’re working on, what you offer and what you’re about. That being said, your personal brand might be a little weak and disjointed. If you’d like to make it stronger, I’m going to help give you the tools by outlining what I believe to be the components of a strong personal brand.
If you don’t feel like you have a personal brand yet, this post will show you how to go about building one. But first, it might be worth talking a little about the value of your personal brand and why we might want to create one in the first place.
A smart investment
Your personal brand has the potential to last longer than your own lifespan. While the projects you’re working on might get sold onwards or shut down, your personal brand will persist and (hopefully) add value to each new project you create. If you consider yourself to be in this particular game for the long-haul, whether it’s online business or just online creativity, a good personal brand is the single most valuable investment you can make. People will follow your brand from project to project if they feel connected to it.
One example from my own experience that highlights the long-term importance of a personal brand occurred when I launched my second blog. I announced it on this one, hoping to give it a little head start but expecting to build up an audience mainly from scratch. Instead I found the second blog had accumulated over 1,100 subscribers in under five days.
When launching new projects, your personal brand has the potential to guarantee you never have to start from scratch again.
Your personal brand is not just you
Because your personal brand is built from the thoughts and words and reactions of other people, it’s shaped by how you present yourself publicly. This is something that you have control over. You can decide how you would like people to see you and then work on publicly being that image.
You should plan your personal brand based on your aims. If you want to sell an expensive course in watercolor painting you’ll need to be seen as someone with the authority to teach others on the topic. If you want to get work for high-end design clients you’ll need to be seen as a runaway talent with a professional attitude. Two useful springboard questions are:
How would you like potential customers/clients to think of you?
How can you publicly ‘be’ that brand?
The second question is an important one, but a tricky one. Your personal brand is composed of your public actions and output in three main areas:
1. What you’re ‘about’. Seth Godin is about telling stories, being remarkable. Leo Babauta is about simplicity and habit forming. Jonathan Fields is about finding ways to build a career out of what you love doing. Think about the key ideas you would want people to associate with you.
2. Expertise. Every good brand involves the notion of expertise. Nike brand themselves as experts in creating quality and fashionable sportswear. Jeremy Clarkson (host of Top Gear) is an expert on cars. Even if you’re not interested in marketing your advice you need to create the perception that you are very good at what you do.
3. Your style. This is not so much what you communicate about yourself, but rather, how you do it. Are you kind and unusually enthusiastic, like Collis Taeed? Are you witty and raw, like Naomi Dunford? Are you confident and crusading, like Michael Arrington? Hopefully you’re none of these, or at least, not in the same way. Your style of delivery should be as unique as any other aspect of your personal brand. This doesn’t mean you need to sit down and brainstorm how to be different. If you don’t actively imitate anyone else, it will happen naturally.
Starting construction
Even without a large following or audience you can build a strong personal brand. A few people talking about you a lot is better than lots of people not talking about you at all. Here are the steps I’d recommend for creating your brand:
You should be running a blog or website that is all you. It doesn’t matter if it’s not your first priority, or even your second priority, but it gives people a place to develop a stronger connection with you. (You might already be doing this!) A good example is Gina Trapani’s new blog Smarterware. Gina is most well known for editing one of the world’s most famous blogs, Lifehacker, but is an author now and probably would like to build a stronger brand in her own right.
Help people learn about the person behind the projects they enjoy. Include a mini-bio at the end of each post, put time and effort into your About page and use it to paint a picture of your ideal personal brand. One About page that does this very confidently but very well is Chris Pirillo’s ‘About’ page.

Don’t just agree with other people you admire. In doing so, you’re building their personal brand, not yours. Focus on topics where you have something new to say or some more value to add.
Think about the most important thing you have to say and become known for that (it needs to be something new, or an old thing in a new way). Truth be told, most people do the latter. What Tim Ferris is ‘about’ is not new (the idea of working less) but it’s communicated in a new way via The Four-Hour Work Week idea. Gary Vaynerchuk’s ‘hard work trumps all’ message is thousands of years old, but the ‘Hustle 2.0? message makes it seem new and relevant to the web.
Keep adding layers, keep it fresh. The two people I mentioned in the previous point risk seeming stale and repetitive if they don’t continue adding new elements to their brand. You can’t ride one idea forever. Keep adding new layers to what you represent.
Never be hypocritical. Don’t let people know when you’ve done something that goes against what you advocate. Don’t let people know if you fail in your area of expertise. Failing in new areas is OK, because you’re not trying to be an expert in those. That’s the difference between when you should and should not talk about your failures. The exception to this rule is when your failures become public despite your best efforts. If this happens, confront the issue and explain it - don’t avoid it, or you’ll seem deceitful. You’d rather people learn about your failure from you than someone with no sympathy.
Keep learning and updating your knowledge, especially if your expertise is based around the online world. The web changes drastically from month to month. If you were an ‘expert’ two years ago but have since stopped learning and challenging yourself, you’re not an expert anymore.
Try to be personally ubiquitous without over-stretching or over-exposing yourself. If people hear your name enough they will check you out (maybe not the first, second or third time, but they will). Participate in social media but only on services you enjoy. I focus on my Twitter and StumbleUpon and try to use these both in a way that helps me reach out to more people while also being enjoyable.
Help your projects become ubiquitous by writing viral content and guest-writing. Try to make sure your voice is unique and that you’re not imitating someone else (the only way to do this is by reading widely and writing a lot). If there’s one writer you love and read all the time, you’re probably going to ape them a little bit unless you catch yourself. We all do it.
People will only remember a few things about you, so focus on telling the story that contributes most to your brand. Use your personal story as the basis for your expertise. The best example of a personal story doubling as credentials that I can think of is Darren Rowse. An expert in how everyday people can earn a living through blogging, Darren was an ordinary Aussie bloke before becoming a decidedly richer ordinary Aussie bloke through blogging. I suggest you read Darren’s ‘About’ page as an example of this method.
Which three things in your life (personally or professionally) add to your personal brand more than anything else? Use interviews as an opportunity to tell this story. As you become better known, you’ll get interviewed more often.
Get people talking
Think about your personal brand each time you interact with someone - or don’t interact with someone. What impression are you leaving them with? If you don’t want to spend time responding to tweets and emails there’s no reason why you can’t make this part of your personal brand so that people do not expect differently. If you only have the time to answer 1/4 of the emails you get, why not mention this (with apologies) on your Contact page? The greatest source of negative feeling in these situations is disappointment. If you make it clear that you intend to behave in a certain way people have little right to be disappointed when you do so.
Try to build relationships with as many people as possible. Get to know their real names and remember details about them. Not only is this fun and good karma, it leaves a strong impression on the people who interact with you. The ones who you know best and who feel most connected to you will talk about you to others - this is how your personal brand grows stronger.
Build name recognition with influencers. In this instance an influencer is any person with an audience that you want to reach. Comment on their writing, keep track of them on social media, help them when they ask for it, if they have a blog try to guest-post (it must be your best stuff!) Not only do you have plenty to learn from people like this, they are the people who can give you that killer testimonial when you launch your product, who can tweet your links to thousands of followers, who can share the best opportunities with you. That being said, don’t pester them and don’t ask for more favors than you give them. If you are useful and not overbearing these influencers will remember you. View this as a long-term process. You can’t expect to become friends with influencers in a week. It takes months. Tip: try to use non-intrusive forms of communication. Don’t write things that require a response in blog comments, that’s what email/Twitter is for.
You don’t need to be big, to be big
There are a number of so-called ‘A-list’ bloggers and web personalities who I consider to have quite weak personal brands (relative to the size of their audience) based on the way they behave and interact with people outside their blog content (arrogantly) and how clearly they communicate what they represent (mainly just ‘making money off people like you’). There are also some people who do not have a huge audience for their projects but have managed to create a personal brand that is ‘bigger’ than what they have built. This is an excellent platform for them to grow their projects into something bigger and better.
How do they do it? By making connections with a lot of people, including influencers. It should be noted, though, that a strong personal brand is not going to provide much benefit unless you have valuable output to pair it with - a great service, a great blog, a great app, great public speaking skills, or something else. You need to spend as much time creating your ’stuff’ (whether that’s blog posts, videos or artwork) as you do building relationships.