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RSSFriday, March 26, 2010
How to increase google adsense CTR in few seconds
CTR stands for Click Through Rate that means how much your website ads are being clicked. So, here, I am going to explain a funny story to increase your google adsense ctr to maximize your website's earning. Actually, earning depends upon ctr because
High Traffic=High CTR=$$$$$
As you know old and ugly 468×60 ads are still present from the history of internet when internet started. Now, even a newbie, can easily understand that it is an advertisement ad and he will probably click on this sort of any ad.
Always go with the default blue link colour for your ad unit or slightly darker blue or even dark green. Try to always make the advertiser url as invisible as possible by making this a light grey. One last tweak, if you have any links in your main content portion of your webpage, change the colour of these to something other than your adsense link colour. However, keep your navigation the same colour as your Adsense links to make your adsense links look like they are part of your navigation.
Step 3:-Positioning the Ad Units
Visitors are conditioned to look for content in the middle of the webpage and will always overlook the sides because surfers who have come to your website in search of an answer want only the answer which will be in the middle or the content portion of your website and will often always overlook the sides.
What works best for me is a large rectangular block just BELOW the Title and just above the content text. This is powerful at maximising your CTR because the visitor reads your title, is interested and what is the next thing they see? Advertisements.
The next best position to place an Ad Unit is right AFTER the main content. Combine these two and you have a webpage that is geared to have a high CTR because visitors who want products or services NOW will click the ads below the title and visitors who have been educated by your article and are interested in products or services related to your article will click the Ad units at the bottom of your webpage.
If your feeling a bit more adventurous and also if you have a long article, why not place an ad unit INSIDE your content, that's right place it about halfway through your article and make your text wrap around it. These Ad Units will gain the interest of visitors who were initially interested in the article and are now bored. So this is their ‘out' and you stand to make some money when they click away.
Last but not least, you've got Google Adsense Ad Link Units that are Google Adsense Ads that are grouped into links. Choose an appropriate size for your Ad Links Units and place them ABOVE your website navigation. This makes these Ad Link units look just like your navigation. So imagine the scenario when your visitors have finished reading your content and haven't already clicked away on one of your rectangular blocks that you have carefully positioned, they now look for more information so they look at your navigation, Lo and behold, they click.
Remember : Position a large rectangular block below the title, one at the bottom and one in the center if your content is long enough. Place Adlinks block on top of your navigation so that it looks like part of the navigation of your website.
Thursday, March 18, 2010
How to add meta tags to your blog’s front page and posts in WordPress
Meta tags like the description and keywords tags are what search engines use to identify the content of a page on your site. The description tag is the most important meta tag because it is displayed to search engine users on result pages. For example, when I search the term ‘blog’ in Google, the first result looks like this:
The text that reads: “Blogger is a free blog publishing tool from Google for easily sharing your thoughts with the world. Blogger makes it simple to post text, photos and video …” is actually the meta description tag for Google Blogger’s frontpage. When I navigate to the page (by clicking the link) and view the source of the page, I can see this chunk of code at the top:
The description is declared within the meta description tag. The syntax for this tag is simply: but remember that you must insert it between the HTML header tags for it to work.
The meta keywords tag is sometimes considered to be the second most important meta declaration. When the web was in its early stages, the meta keyword tag was used in HTML so that search engines could easily categorize your page (and therefore index and rank better). However, as the web grew, people (mainly spammers) inevitably began taking advantage of the meta keyword tag and declared keywords that weren’t relevant to the content they had on their pages. Search engine developers, catching on to the game, then grew distrustful of meta keywords and modified their algorithms so that meta keywords would count little for search engine ranking and indexing purposes.
There is still debate today as to whether search engines, like Google, even bother considering meta keywords; but most web developers concede that it couldn’t hurt to add them to your pages — just in case.
The syntax for the meta keywords tags is very similar to the description tag and it goes like this: . It does not matter if you have spaces between your keywords and you are able to have keyword phrases which are multiple words between each comma.
Inserting the meta description and keyword tags into individual post on your WordPress blog
If you are a WordPress user, you probably already understand that you do not have access to the header (the place where your meta tags will be) for each post and page. Installing a plugin like Meta SEO Pack (highly recommended) will allow you to easily edit both the meta description and meta keywords tag for your posts in the edit post page of your admin control panel. It is recommended that you add meta descriptions for every single post on your blog. This will not only cause search engines to view your blog better (Google wants you to have unique meta tags and will reward you with more visitors if you use them) but will also enable you to send a message to people who see your site displayed in their search engine results.
Why should people visit your page? What are you offering them specifically? These are the kind of questions you should ask yourself when creating a meta description tag for your individual posts.
Inserting meta tags into the frontpage of your WordPress blog
Because the index.php page is so dynamic, WordPress does not have a way of editing your frontpage from the admin control panel. You can use the Meta SEO Pack to add tags to your frontpage or you can edit your theme’s header.php and do it manually. You can do that by clicking ‘Editor’ (under the Appearance tab in admin cp), then ‘Header’ (header.php) on the list of files to the right. Insert the tags anywhere between the and tags but make sure you don’t alter any of the php code.
